The Future of Advertising: A Guide for 2025

Embracing the Rise of Generative AI

In 2025, generative AI has emerged as the transformative force in consumer trends. Marketers are leveraging its power to enhance advertising strategies, reshaping workflows and enabling sophisticated campaigns.

Automation Takes Center Stage

Automation is rapidly becoming the golden goose of advertising. Marketers are investing heavily to automate processes, connecting media formats for seamless execution and efficiency.

Preparing for the Multi-ID Era

Identity resolution is becoming increasingly complex in the face of evolving consumer habits. Advertisers are embracing multifaceted approaches to measure campaigns effectively and assess attribution across multiple platforms.

Bridging the Creative-Media Divide

Despite progress, a disconnect between creative and media teams remains a challenge. This alignment is crucial for maximizing impact, and the industry is seeking innovative solutions.

Expert Perspectives

"As we navigate 2025, the advertising ecosystem is a whirlwind of innovation," says Brian Wieser, CEO of Madison and Wall. "Mediaocean's report provides a compass to traverse these complexities."

Industry Voices

Aaron Goldman, CMO of Mediaocean, emphasizes, "This outlook paints a vivid picture of industry shifts, empowering brands and agencies to succeed in a dynamic landscape."

Deborah Wahl, a Forbes CMO Hall of Fame member, adds, "Generative AI is no longer a distant horizon—it's a game-changer in advertising. Embracing it is essential for future success."

Join Goldman, Wahl, and Wieser for an industry-leading webinar on January 16, 2025, to delve deeper into these transformative trends.